A website is basically a
communication line that is growing over 2000% each year. One can
communicate just about anything needed with it and companies are making tens of millions of dollars over the internet because they now have a direct way to communicate with the consumer who wants their product.
These are some of the
benefits a website may have for you:
- These days any respectable company or product is expected to have its own website. You have probably been asked by your clientele or
peers whether or not you have one already.
- With a website, people can not only come to see what
you've got, but they can also order and even give you the
money for these things. And the best part is, your website
does all the work for you—24 hours a day, 7 days a
- When you consider the cost of bulk mailing, newspaper ads, radio and TV, etc., consider the relatively inexpensive cost involved in advertising on the web. A full-page ad in your local phone book would cost thousands each month. Full page ads in national publications
can cost $50,000 to over $100,000 for a single run. And how
much can you say in a single ad compared to an entire
website? Once you've covered the costs of putting the
initial website there, you can have a constant interactive
presence for yourself or your entire catalog for anyone to
access at any time—and it's there forever. This
can then be updated daily or even hourly instead of having
to wait until next month's printed ad or newsletter comes
New Business - One of the most beneficial aspects of the internet is that everyone is hooked up to everyone else in one big network. This means that it's possible for people to find you instead of you always having to find them. People you never heard of, in places you never heard of, can now find you through search engines instead of whomever you could reach by local traditional advertising means. In this way, one is constantly gaining fresh qualified leads. And the best part is, you are on equal ground with the big boys in this medium, such as Disney,
Sony or Pepsi.
One can create online presentations which incorporate text, graphics, photos, audio and even video. Make an online commercial for your visitors. Show them in vivid detail what you want them to know about you or your products and services. This could easily be a 2 or 3
presentation if you choose.